As an example, if you are trying to sell more headshot sessions, you could have an Instagram Highlight that rounds up all of your portfolio work in this area.īased on this, you may want to first consider the target audience you are trying to reach. It is important to include categories that will be of interest to the people that you are trying to reach. When creating Instagram Story Highlight covers, another factor that should be considered is the different categories that will be used. I will explain more about how to use some of these elements later in this article. From a design standpoint, some of the factors that should be considered include icons, colors, fonts, and logos. When it comes to designing a highlight cover for photography, there are multiple factors to consider. What Factors Should Be Considered When Creating an Instagram Story Highlight Cover? Not only is this more authentic, but you will be able to build trust with potential clients much faster. I think that when you are showing off your work on social media, it is important to also show the behind-the-scenes of who you are as a person. Providing additional information and context around a photographer’s work is crucial as this information helps to establish trust between a photographer and a potential client. Why Are Instagram Story Highlights Beneficial? These categories are also helpful as they provide potential clients and followers a feel for the photographer’s style and day-to-day activities. Photographers and other businesses are able to create separate categories to illustrate different styles of work as well as things like frequently asked questions. What Is an Instagram Highlight Cover for Photography?Īn Instagram highlight cover for photography is a visual way to organize various stories that you post to Instagram. If you are interested in learning more about photography Instagram Highlight covers, this blog post is for you! Keep reading to learn more. More specifically, this blog post will highlight how to use and create a photography Instagram Highlight cover.

Today, we are going to focus on Instagram stories.

There are a number of ways that you can use Instagram to gain exposure, including the use of hashtags and Reels. Social media and Instagram are key to gaining exposure as a photographer.

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